Storytelling for Leaders – Wellington, New Zealand

Anecdote’s Founding Partner and Methods Designer, Shawn Callahan, has been coaching a General Manager from Dulux over the last 6 months. He’s just taken over the reins running the company and has been using the story approach to develop his strategy.


A couple of weeks ago Shawn was with him running an SFL with his staff and at the end of the session he told everyone that he presented his strategy and budget to the board and it was immediately approved. He was a little surprised because other GMs had had difficulties. And not only that but then the board said, “We will give you an additional $5 million so you can get some of the things you planned done faster”.

He turned to the SFL audience and said, “I don’t think I would have had that reception if I hadn’t used the story approach Shawn has been helping me with.”