Evolve. Get your strategy to stick.
When A.G. Lafley took the helm as CEO of Procter & Gamble,
he knew the company’s strategy had to evolve.
he knew the company’s strategy had to evolve.
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INFLUENTIAL EXECUTIVES GROW SALES
BY LEADING WITH STORIES.
Inspired to use a story, the 13 Creative team instinctively
knew, “we become the stories we tell ourselves".
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Memorable Stories Increase Our Recall 700%
A little girl was destined to suffer for 6 years but her surgeon,
Dr. Oren Tepper, had a very different idea.
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